THE RELATIONSHIPS BETWEEN DIMENSIONS OF CONSUMER INNOVATIVENESS AND EFFECTING FACTORS INNOVATIVENESS

on translation of phatic communion and socio-cultural relationships between the characters of the novels

phatic communion is a cultural concept which differs across cultures. according to hofstede (2001), the u.s. tends to have individualistic culture; however, asian countries tend to have collectivistic cultures. these cultures view phatic communion differently. in individualistic cultures like u.s., phatic communion reflects speakers’ socio-cultural relationships in conversations. to see whether...

The Empirical Relationship Between Inequality and Innovativeness

Innovativeness or Confidence? The Effect of Consumer Innovativeness and Self-efficacy on the Acceptance and Diffusion of Innovative Technology

This study analyzed the effects of consumer innovativeness and self-efficacy on different age groups’ acceptance and diffusion of innovative technology. For this purpose, we measured delivery application service users’ innovativeness and self-efficacy, and found each age group’s levels of satisfaction, intent to use again, and intent to recommend. We used this data to analyze the influence that...

The Measurement of Innovativeness

Diffusion of innovations is a theory that describes the spread of new things through social systems as they are adopted or rejected by individuals. Innovativeness refers to interindividual differences in how people react to these new things and accounts for much of their success or failure. Innovators may welcome them; the majority may gradually adopt them; laggards either slowly or never adopt...

Consumer innovativeness influence on really new product adoption

The results of academic research into consumer innovativeness and its influence on product adoption lack consensus. To help close this gap, the study examines the relationship between consumer innate innovativeness, domain specific innovativeness, vicarious innovativeness, and the adoption of really new consumer electronic products. This study employs a quantitative survey-based approach to tes...